Visual Communication - Bachelors
Lullabies are collectable crochet kits and the first of its kind. Lullabies combines the joy of collecting and the stress relief so many of us need in a beginner friendly kit! Whether you are an experienced crocheter or have never picked up a hook in your life, everyone can learn a thing or two making your own collectables with love.
Traditional relaxation methods like journalling or yoga are simply just not for everyone. Lullabies aim to create a more fun engaging way for people to relax while providing you with a new skill and cute little collectables in the process! The entire brand will provide everything you need to learn crochet from scratch including all the materials and beginner friendly instructions.
The overall branding of this project leans playful and feminine as to appeal to its younger demographic (15-25 year olds) while still being mature enough that it is not intended for young children which the type and colours work together to achieve this.
The kits themselves include different project deliverables including the packaging of the four original characters, the written pattern inside and a card that links to the website created for further guidance. These kits are designed so that the user has everything they need included in the kit and do not have to rely on external sources. Even if the user is an experienced crocheter, they can simply just follow the written pattern alone they do not require further assistance from the website.
The website provides video guidance to beginners who need more assistance, further details about the characters and a community space for Lullabies’ users!
Lullabies is a collectable brand and hopes to gain a community beyond crochet. Merchandise will encourage users to not only collect and create all the kits, but also act as a way to expand its audience. Collectables already have a large market and creating merchandise of the character collectables will allow for Lullabies to reach more people outside of crocheters.
Head to my Behance Page to learn more about Lullabies!
Faith is a visual communication designer based in Brisbane. She enjoys creating connections through her designs particularly for her passions including music, books and live entertainment. Faith wants to continue learning and growing as she graduates at the end of 2024.