Visual Communication - Bachelors

Promoting Caraval

This project’s purpose is to promote the book Caraval. Deliverables that resonate with the book's themes are created to reinforce the brand identity and deepen the connection between the series and its audience to encourage ongoing interest and loyalty among readers. This aims to both attract new readers and sustain the enthusiasm of existing fans through tangible, visually appealing products that embody the magic and mystery world of Caraval.

Chaeyun Jang

branding

The idea for the logo was inspired by the compass and clock motifs from the book, reflecting Caraval’s themes of time, adventure, and navigation. The symbol on the right is the original Caraval logo described from the book.

bookcover re-design

promotional poster

illustrated postcard

The postcard was designed to resonate with Caraval fans, as they are the primary target audience for this type of collectible.

Bookmark

The Caraval ticket-designed bookmark, which is designed according the book, serves both as a functional item and a symbolic representation of the story.

colouring book

A Caraval-themed colouring book offers fans a creative and interactive way to engage with the story. Featuring scenes, characters, and motifs directly inspired by the narrative, it provides readers a deeper connection to the Caraval world.

social media page

Chaeyun Jang

Chaeyun Jang is a South Korean born designer who enjoys visual storytelling. Chaeyun's practice involves illustration, graphic design, motion design and publication design. She is a designer who is passionate for visual storytelling and brand identity design.