Visual Communication - Bachelors

Sport Starz

Sport Starz is a proposed sports collector card brand. The physical cards would be distributed in Australian retail stores, where patrons receive three cards for $30 spent. The QR code on the back of the card leads you to EyeJack, allowing you to view the card in a digital format and plays an AR animation of the sports player. The Sport Starz app would include a built-in QR scanner, collector’s log, minigames (check out the Behance page!) and personal profile.

Kayla McWilliams

Watch your Cardz come to life…

Rather than work against technology, Sport Starz has developed cards in the physical world, that can also be found in the digital. When scanned, the cards come alive.

AR encourages children to physically engage with Sport Starz content. Content which inspires them into sports, maybe the sport their card shows…

annotated moodboard

digital card designs

physical card designs

Sport Starz showcases players from around the world.

Australian children come from a variety of backgrounds, therefore, engaging with their home country’s players could spark greater sports and cultural appreciation.

The QR code on the back of the card downloads the individual card animation. When flipped, the user can see the card come to life.

ar demonstration

Kayla McWilliams

Kayla McWilliams is a Visual Communication student with experience in Adobe and CAD softwares. A background in Cert III Engineering has since improved both her analog and computer outcomes. She is passionate in a variety of artistic aspects including, photorealistic illustrations, multimedia collages and graphic design.