Visual Communication - Bachelors

Pish Angler – Urban fishing fashion label

Pish Angler, otherwise known as P.A, is a response to the designer’s connection within the urban fishing scene. Urban fishing is often seen as less genuine and conventional by fishing purists. Thus, why the brand is named ‘Pish Angler’. Pish is a slang term used by the Scottish, it’s used to express disgust and is also used to refer to something with a negative vibe. As the designer comes from Scottish descent, ‘Pish’ Angler seemed rather fitting.

P.A is a streetwear label aimed at and targeted towards the often forgotten about Pish Angler.

This project is driven by the designer’s street-art inspired illustration style, and hands on approach. Pish Angler was formed so urban anglers can gain visual representation within the broader fishing community.