Visual Communication - Bachelors

Go Goat Place: An innovative toy brand combining blind box surprises with AR technology

"Go Goat Place" is a toy brand that designs blind boxes of whimsical cartoon characters and develops AR scenes to enhance the play experience. The project includes package design, engaging website design, visual content for Instagram, and stylish clothing merchandise, all to establish a distinctive brand identity.

Nim Chin Fan

Go Goat Place: An innovative toy brand combining blind box surprises with AR technology

Image of a GeeGee blind box.
In this series, we introduce GeeGee, an original character—a clever goat with a penchant for laziness. We’ve designed six unique toy figures, each showcasing different facial expressions, bringing GeeGee’s personality to life.
Image of a BunBun blind box.
This series unveils BunBun, a charming rabbit who excels in every sport. We’ve created six toy figures, each featuring different sports attire, ready to be randomly assigned to customers.
AR scene for Go Goat Place toy figures.
Augmented Reality scenes transform the play experience with advanced technology, immersing customers in creative storytelling. They enhance engagement by seamlessly blending physical toys with digital fun, offering a captivating and interactive way to explore imagination.
Phone mockup showcasing the Instagram post of Go Goat Place.
Two Go Goat Place T-shirt designs.

Nim Chin Fan

Nim Chin Fan is a visual communication designer with knowledge of interaction design for websites and apps. Proficient in software including Adobe Illustrator, Indesign, and Figma. A passion for photography and illustration enhances creative expression. Nim enjoys working on branding and advertising design, crafting visual narratives that connect audiences and elevate brand presence.