Visual Communication - Bachelors
ReThread is a forward-thinking sewing magazine brand that empowers young women to embrace sustainability through creative reuse of fashion and fabrics.
What sets ReThread apart is its innovative approach to merging traditional print media with the future of interactive design. By incorporating AR-enhanced content, the magazine bridges the gap between the tactile experience of print and the immersive world of digital technology.
Inspired by how augmented reality (AR) is transforming the fashion experience, and by the resurgence of interest in hobbies like sewing and upcycling, I developed ReThread. ReThread not only highlights the importance of eco-friendly fashion practices but also taps into the nostalgic appeal of print media, while leveraging technology to meet the needs and interests of a younger, conscious audience.
The brand is built on the idea of fostering a strong community of like-minded individuals passionate about reducing waste in the fashion industry. By highlighting local resellers and offering free sewing patterns, ReThread not only provides inspiration but also creates a platform for collaboration and shared values.
Hayley is a visual designer passionate about storytelling, branding, and campaign development. Her background in Visual Communication and Public Relations allows her to craft compelling, purpose-driven designs and campaigns. Hayley enjoys developing visual experiences that spark genuine and meaningful interactions with audiences.