Visual Communication - Bachelors
Rescue Whiskers is a cat adoption shelter that blends creativity, technology, and humour to transform the adoption experience. Through AR and interactive content, it brings each cat’s personality to life with engaging animated posters and custom profiles. This approach helps adopters form deeper connections with the cats in a fun and memorable way.
This project aims to boost adoption rates at Rescue Whiskers through an engaging campaign. By using digital elements like QR-coded posters, a catchy Instagram page, a user-friendly website, and a distinctive tagline, we hope to capture attention and drive interaction. With a rising number of cats, the shelter faces challenges, and creative marketing strategies are crucial to helping these cats find homes. By incorporating cat illustrations and humour, we aim to foster connections and increase adoption rates.
Zahraa Janabi is a Visual Communication student with a focus on graphic design, working on projects like infographics and visual storytelling. With a background in freelance character design and marketing strategy, she plans to explore animation techniques to enhance her future creative endeavours.