Visual Communication - Bachelors

Kat Kreative

Hello, I'm Kat! For my final project of my degree, I decided to launch my own graphic design agency called Kat Kreative. Kat Kreative is a freelance graphic design studio that specialises in brand identity, packaging, and digital content. With a mission to elevate clients' visions beyond expectations, Kat Kreative creates personalised, high-quality designs that capture each brand's essence. From rebranding local businesses to crafting custom logos and patterns, the studio is dedicated to helping brands stand out with unique, thoughtful designs tailored to their needs.






Katherine Chang

Brand guideline

This project focuses on building a strong, cohesive brand identity for Kat Kreative. My goal is for the brand to reflect my personal style and personality while highlighting both my trendiness and design expertise. Crafting an impactful identity was essential to showcase the creativity, authenticity, and innovation that define Kat Kreative. Here’s what I came up with.

Business Materials

print designs

Stickers

Platforms

Website: thekatkreative.com

One of the key deliverables for Kat Kreative was the creation of a website. It serves as a professional platform to showcase my work, let potential clients explore my services, and reflect the unique style and personality of my brand.






Instagram: @the_katkreative

The second platform, which I plan to be the most active on is Instagram. I’ll be sharing my work process while building a community for both designers and clients. This space will help me get discovered by potential clients while encouraging fellow designers to engage and share ideas. By balancing work showcase with community interaction, I’ll keep my content dynamic and foster deeper relationships with followers, keeping my creative process energised and enjoyable.

project showcase: real life client projects of kat kreative

Now that Kat Kreative had established a strong brand identity and professional platforms, all I needed were some projects to showcase my expertise and fill out those platforms. Fortunately, I was able to secure two real-life clients just in time for this project.

Ant Bowl Menu boards

Client feedback

“We absolutely love the new menu design! It’s so easy to read and understand, and we really appreciate how well the brand colours are incorporated. The whole layout feels clean and inviting, making it simple to navigate. You can tell a lot of care went into making sure the brand is well reflected in every detail. Overall, it really enhances the customer experience!”

eddie’s cakery rebrand

Client feedback

“Working with Katherine has been an incredibly seamless experience. Her design work has surpassed my expectations, bringing a fresh and trendy update to our brand while maintaining perfect alignment with our core image. Her keen eye for detail covered aspects I hadn’t even considered, and the final outcome has truly elevated our business beyond what I envisioned. I’m thrilled with the results she delivered and inspired to take our brand to the next level!”

Final words as an undergraduate

I am incredibly pleased with the results of the Kat Kreative project. It holds a special significance for me as it’s my final assessment of my degree and will accompany me on my career journey moving forward.

I am immensely grateful that I got the chance to express my creativity and the freedom to pursue my passion. Completing it has left me feeling both ready and inspired, with my passion for graphic design stronger than ever, thank you!

Katherine Chang

Katherine is a graphic designer based in Meanjin, Brisbane, blending current design trends with a classic feel. She’s passionate about elevating her clients' visions, exceeding expectations with creative solutions they hadn’t imagined. Kat is continually striving to learn and evolve, ensuring her work remains innovative and impactful.