Visual Communication - Bachelors

TRUVAI

Truvai is a forward-thinking organisation that creates immersive, serendipitous experiences. Through thoughtfully crafted events and interactions, Truvai encourages exploration, connection, and discovery. By moving beyond algorithm-driven recommendations, it offers the excitement of uncovering 'lucky finds'—in both music and community. While currently focused solely on music, Truvai aims to broaden its scope to encompass a wider context of art and culture, offering experiences across various creative fields.

Georgia Neil-Manuel

Truvai: (trouvaille) [French] “troo-v-eye” (noun) A lucky Discovery or found treasure

Explore – Concept

Algorithm-driven music recommendations have been shown to limit users’ exposure to new and diverse sounds, often creating echo chambers that reinforce familiar genres and artists, while making it harder for emerging musicians to reach new listeners. This lack of discovery stifles the spontaneous joy that comes from finding something truly unexpected.

Inspired by platforms like Bandcamp and events like SXSW, Truvai creates a space for people to explore beyond algorithms. Through immersive, community-driven experiences, both online and offline, it encourages music discovery, shared interests, and meaningful connections. By offering a third space for face-to-face interaction, Truvai addresses loneliness and fosters genuine community bonds.

Curators of Serendipitous Discoveries

Identity

Truvai draws inspiration from the historical tale of the ‘Three Princes of Serendip,’ where the concept of serendipity originates, incorporating a stylised crown into its visual identity. The princes symbolise the brand’s guiding principles: Exploration, Connection, and Discovery. These values are woven into every aspect of Truvai’s approach, ensuring they resonate across its immersive digital platform and real-world events.

Connect – Events / Merchandise

Physical (product photography)

DIgital (3d – animated) – for website

Keyring

Quadtych poster series – Includes chrome poster

Stickers

Discover – INteractive sticker / tokens

Bringing the idea of a ‘lucky find’ to life, this concept draws inspiration from Geocaching with QR code stickers that participants can scan for song recommendations (a Truvai). Distributed at events, these stickers encourage sharing and connection, acting as conversation starters and community markers. Users can easily ‘give’ or ‘receive’ these discoveries through simple scans.

QR Code functionality

At this stage, the foundational QR code concept is currently in the prototyping phase. Due to limited programming experience, the interactions have been simplified to focus on user experience. The ultimate goal is to develop dynamic QR codes that allow users to easily share and update the recommendations tied to each token instantly.

So, how would this work?

MOBILE Website

The website serves not only as a platform for token scanning but also as a community hub, offering updates on upcoming events, photos from past previous ones, and a way for users to log their Truvais. Since QR codes can be scanned by any camera, it was crucial to create interactions that attract new members and provide information about the organisation.

Interact With it ↓

Press R to restart prototype : )

SHowreel

For a different experience of this project ↓

BEHANCE

Georgia Neil-Manuel

Georgia is an emerging visual communication designer and hobbyist photographer with a forever passion for the field. Her experience dates as far back as following 'how to draw' videos on stylised lettering as a kid – to her (more officially) latest internship at Queensland Art Gallery. She aims to bring creativity and personality to every project she's tasked with.