Visual Communication - Bachelors

Habitat Helpers

Habitat Helpers is an initiative focused on promoting the use of Indigenous plants to support local ecosystems and biodiversity. Through educational resources and interactive tools, it aims to raise public awareness about the benefits of planting native species and offers practical guidance for sustainable gardening in urban environments.

Research

The research conducted for Habitat Helpers uncovered key insights into the importance of indigenous plants for local biodiversity. Findings showed that indigenous plants, specifically those adapted to Brisbane’s unique environment, play a critical role in supporting native wildlife and restoring natural ecosystems. Urban development has led to habitat loss and the introduction of non-native species, which disrupt the ecological balance. By focusing on these challenges, the research highlighted the urgency of educating the community about indigenous planting. This informed Habitat Helpers’ tools, which aim to make native planting accessible and practical for residents.

Habitat Helpers App

The Habitat Helpers app is an interactive tool designed to educate users about indigenous plants and promote sustainable gardening practices. By providing plant identification, gardening tips, and resources on local biodiversity, the app empowers users to make informed choices about their gardens. Its value lies in its ability to engage the community through user-friendly features, encouraging environmentally conscious planting that benefits local ecosystems while making information about indigenous plants more accessible.

Promotional Video

The promotional video for Habitat Helpers is designed to highlight the app’s features and its role in promoting indigenous gardening. Through engaging storytelling, the video follows a relatable character as they navigate the app, showcasing its plant identification tool and resources for growing indigenous species. This deliverable is valuable because it effectively communicates the app’s benefits in an entertaining way, making the concept of using indigenous plants more approachable and inspiring. By drawing viewers in, the video encourages them to download the app and actively engage with local ecosystems.

Habitat Helpers Instagram

The Instagram deliverable for Habitat Helpers focuses on building a friendly and engaging social media presence. By sharing bright photos of indigenous plants, helpful tips, and fun posts, this deliverable helps raise awareness about the importance of using native plants in local gardens. Its value lies in connecting with the community, encouraging conversations about indigenous planting, and inspiring followers to take action and share their own experiences.

storybook

The storybook is specifically designed to target a secondary audience, aiming to reach educators and institutions interested in teaching students about indigenous plants. By engaging young readers with a relatable narrative about a boy learning from his grandmother, the storybook not only entertains but also educates. It provides valuable insights into the benefits of growing indigenous plants, making it a practical resource for classrooms and educational programs.

Handouts

The handouts are intended for local events, focusing on promoting community engagement with indigenous planting. The seed packets are a key feature, providing individuals with the opportunity to grow native plants at home, building a personal connection to local ecosystems. These handouts will also be distributed alongside the free native plant program, encouraging residents to participate and learn more about the benefits of incorporating indigenous plants into their gardens.

Impact

The impact of Habitat Helpers’ initiatives is significant in increasing awareness and appreciation for indigenous plants within the Brisbane community. By providing accessible resources, such as the app, promotional video, storybook, and handouts, the project encourages individuals to engage with local ecosystems actively. This can lead to increased planting of native species, contributing to enhanced biodiversity and improved habitat for local wildlife. Additionally, by targeting educational institutions and local events, Habitat Helpers aims to inspire the younger generation to value and protect their natural environment. Overall, these efforts create a ripple effect that not only benefits the community but also supports the sustainability of local ecosystems for future generations.

Showreel

Ella Knox

Ella is passionate about illustration design and marketing, blending creativity with strategic thinking to craft engaging visuals. With a keen eye for detail and a love for innovative solutions, Ella brings ideas to life through design and storytelling.