Visual Communication - Bachelors

Little Critter

Little Critter is a collectable blind box series focusing on the conservation of invertebrate species. The brand integrates educational content with play to foster curiosity, appreciation and respect for the natural world and the small creatures it holds. Little Critter aims to break the stereotypes, stigmas and misconceptions around bug species to educate young minds of the future, about the essential roles bugs play and the importance of their conservation.

Ashley McDonald

View full project on Behance:

Ashley McDonald

Ashley McDonald is an emerging Visual Communication Designer. As a designer, Ashley hopes to grow with a human-centred, ethical and sustainable approach to design to create a genuine impact through her work in the future. She is passionate about the exploration of the complexities of human existence and interaction with the natural world in her work.