Visual Communication - Bachelors
"KATAJIWA – The soul of words" is a social media campaign with vibrant and engaging branding. "Kata" means Words and "Jiwa" means Soul, reflecting the vision of the brand to preserve the Malay language. Through playful illustrations, we bring Peribahasa (Malay Proverbs) to life, addressing the decline of speaking the language in Malay households in Singapore.
This series of poster consists of the different Peribahasa (Proverbs).
Seperti Katah Dibawah Tempurung
Someone who’s a bit out of touch with the world and doesn’t know about what’s going on might be described as ‘sheltered’
Jangan Jaga Tepi Kain Orang
To not meddle in other people’s affairs!
Dimana Bumi Dipijak, Disitu Langit Dijunjung
Similar to the english proverb, “When in Rome, do as the Romans do.” When visiting a new place, it’s important to be respectful of the way people there live. This could mean following their traditions, customs, or even just being polite and friendly!
Nurin Zahida is a passionate graphic designer based in Singapore, pursuing a Bachelor's Degree in Design (Visual Communication). With a diverse skill set, her works consists of a unique blend of creativity and technical precision. Influenced by her interest in storytelling through design, she enjoys weaving elements of heritage and modern aesthetics. She constantly evolves to produce fresh, innovative and impactful work every time, and is always exploring new ways to improve and push the boundaries of design.