Visual Communication - Bachelors
Le Bon Beurre introduces authentic French-style compound butter to Australia, emphasizing locally sourced ingredients and hand-crafted techniques. The brand blends traditional French butter-making with modern flair, targeting food enthusiasts and gourmet shoppers. Positioned as a versatile luxury, it appeals to middle-upper-class Australians and expats who value premium, flavour-rich products.
Le Bon Beurre seeks to develop a strong brand identity that introduces authentic French-style compound butter to the Australian market, emphasising the use of locally sourced ingredients and hand-crafted techniques. The brand aims to appeal to food enthusiasts, home cooks, and gourmet shoppers who value high-quality, premium ingredients and are willing to invest in rich, flavour-filled products. Positioned as a versatile luxury, Le Bon Beurre’s butter can be enjoyed on bread, charcuterie boards, or incorporated into everyday meals.
The objective is to capitalize on the minimal market presence of French-style butter in Australia, known globally for its superior quality. Visually, the brand will blend traditional French butter-making roots with a modern, playful touch, reflecting its commitment to both heritage and contemporary tastes. The brand identity should incorporate traditional and eclectic elements, appealing to middle to upper-middle-class Australians and expats, particularly those with an affinity for French cuisine or heritage.
Eugenie is in her final year at QUT, studying a dual degree in Visual Communication Design and Business Marketing. Passionate about brand development, visual identity, and strategic brand marketing, she is excited to pursue a career that utilises her love for strategy and good design.