Visual Communication - Bachelors
NutriBee leverages emerging design technology to empower consumers with sustainable and nutritional food choices. Combining augmented reality, graphic design, and a user-friendly interface, Nutribee connects paddock to plate. It educates users, reduces food waste, and fosters community engagement through an integrated app, merchandising, and a compelling physical campaign.
The NutriBee campaign was built around two central themes: connecting consumers to the source of their food and fostering a sense of community around sustainable living. These elements were strategically integrated into both the app and its accompanying marketing efforts. NutriBee connects users to the source of their food through AR, offering transparency on produce origins and nutritional info. The app fosters a community-driven approach, encouraging users to share sustainable recipes and tips. Marketing visuals and eco-friendly merchandise reinforce these values, promoting conscious consumption and environmental responsibility.
NutriBee is a forward-thinking company dedicated to promoting sustainable food choices and reducing food waste through innovative technology. At the core of its mission is a user-friendly app that harnesses augmented reality (AR) to provide consumers with instant access to information about the origin, nutritional value, and environmental impact of their food. NutriBee aims to create a transparent food system, enabling users to make informed decisions that align with their values.
In addition to its app, NutriBee fosters a vibrant community by encouraging users to share recipes, tips, and reviews, creating a supportive network of like-minded individuals passionate about sustainability. The company’s marketing efforts emphasize visual storytelling and eco-friendly merchandise, reinforcing its commitment to environmental responsibility. Through these initiatives, NutriBee strives to inspire consumers to adopt conscious consumption practices and connect more deeply with their food sources, ultimately contributing to a healthier planet.
YOUR FOOD.
YOUR WAY
Isabella is an emerging visual designer with a keen interest in graphical user interfaces and digital media management. She enjoys traveling, reading, and hiking with her dog. Driven by a passion for unconventional design, Isabella is eager to combine aesthetics with emerging technologies to create innovative and engaging experiences, with a strong commitment to human-centered design that defies current capitalistic norms.