Visual Communication - Bachelors
The Rayasol branding project focused on creating a cohesive, premium identity for an electrolyte beverage. The logo, typography, and colour palette reflect both luxury and athleticism. A clean, modern style guide ensures brand consistency across packaging and marketing, appealing to health-conscious professionals and athletes seeking natural hydration and premium quality.
For the Rayasol branding project, the objective was to create a cohesive and visually striking identity for a premium electrolyte replenishment beverage. The design process involved developing a logo and wordmark that reflect both the luxury and athletic spirit of the brand, while ensuring it remains approachable and modern. Extensive exploration of label layouts, typography, and color palettes helped bring this vision to life, with the final style guide serving as a key tool for brand consistency across packaging and marketing. The result is a clean, elegant brand that stands out in the competitive health and wellness market, with an emphasis on natural hydration and premium quality. Each design element was carefully crafted to resonate with the target demographic—health-conscious professionals and athletes.
Henry is an emerging graduate with a dual degree in Advertising Business and Visual Communication Design. Passionate about creative problem-solving, he combines analytical thinking with innovative creativity. Currently interning with a sporting team, Henry creates dynamic social visuals and promotional materials for use across a variety of channels utilising the full Adobe Suite.