Visual Communication - Bachelors
Raydiance is a sunscreen brand designed for teens and young adults, offering personalised, affordable sun care tailored to individual’s unique skin types and tones. With so many sunscreen options available, choosing the right one can be overwhelming, but Raydiance simplifies the process by making sun protection easy and accessible.
Brand mission is to educate on common misconceptions and support young individuals with resources to make informed sun care decisions. Raydiance is dedicated to building a community centred on confidence and inclusivity, where everyone feels empowered to embrace sun care with ease and feel good in their skin.
This flyer incorporates augmented reality (AR) using Adobe Aero to elevate the in-store shopping experience with interactive content on sun safety and sunscreen misconceptions. By scanning the QR code, consumers can engage with dynamic visuals that make learning about sun protection both fun and memorable. Aim is to create an engaging, informative environment that empowers young individuals to make informed choices about sun protection.
Aleena Mathew is a Visual Communication design student based in Meanjin (Brisbane), Australia. She is passionate about creating engaging designs and immersive experiences. Draws inspiration from everyday experiences and find beauty in life's simple moments. Dedicated to continuous growth, and enjoys embracing new challenges to refine craft.