Visual Communication - Bachelors
Rockin’ Rocks is a new and upcoming guitar store in the Brisbane suburb of Red Hill, looking to appeal to the younger generations. Rockin’ Rocks also strives to advertise their business through eye-catching brand identity, online identity and also advertising, through various design methods.
This project I’ve worked on reflects on my two passions when it comes to media and hobbies: Design/Art and Music
The process of creating this project was mixing both of those passions together and creating a set of design deliverables that are fun and meaningful, being a musician and designer based in Brisbane. I strived to showcase a mix of different techniques and experimenting with different design mediums and programs to create these set of deliverables. These include illustrations and branding, animations and AR animations, wayfinding design and app design.
Thank you for taking the time to come and view my project!
The branding colours are based off the state colours for Queensland, as well as accompanying colours used to represent Queensland on different platforms. Examples include the branding/logos for the Queensland Government, XXXX, Brisbane Lions (AFL), Brisbane Broncos and the Queensland Maroons (both NRL)
The primary logo shape takes the form of a Stratocaster style guitar, made up of varying sizes of rocks. The guitar body and the headstock use the maroon colour, whereas the neck, pickup and tuning pegs are gold. The Stratocaster shape was used as it’s arguably the most recognisable guitar model worldwide
The brand name was inspired by a song title of the same name, recorded by Brisbane’s own, Powderfinger, released as the opening track from their 2003 album, Vulture Street.
The alternative logos are intended to be used for varying media and advertisements. Some of the shape designs are based of accompanying devices used with a guitar, such as amplifiers and guitar picks
The font chosen for the branding is Blackcurrant (Black). It gives the branding a vintage, yet fun vibe of the earlier days of Rock and Roll. Giving Rockin’ Rocks some more character that will pop out to the locals of Brisbane.
Although it may not be too noticeable, but there is visual differences between text that are in caps and not in caps.
There are two other font types in the Blackcurrant family, which are Cameo
The font used for any body text in media is Gill Sans MT
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Corey is a graphic designer, who is completing his final year of studying in the Bachelor of Design (Visual Communication major). He has skills across many Adobe programs such as Photoshop, InDesign, Illustrator, After Effects and XD, and is also well versed in programs outside (Paint Tool SAI, Figma). Corey's main design passions include branding, digital illustration, wayfinding design, UX design and AR.