Visual Communication - Bachelors

Sprout Café

Sprout Café is a journal-themed café catered towards people who love to journal. With its calm, relaxing and creative atmosphere, the space is created for people to get work done and be inspired while enjoying a nice cup of coffee and a treat.

Francis Gabriel Roque Torres

Brand Identity ʕ•ᴥ•ʔ

LOGO DESIGN

The logo consists of the brand name alongside the mascot, Sprout. Sprout is a cute panda companion with a little sprout growing on its head. Sprout is there to welcome customers and cheer them up with its cuteness.

CAFÉ slogan ʕ•ᴥ•ʔ

The café’s slogan combines the brands purpose of creativity and inspiration along with the sprout on Sprout’s head. The café aims to provide a creative space for people to be inspired and for it to grow and extend, mimicking the growth aspect from the sprout.

packaging ʕ•ᴥ•ʔ

JOURNAL TAKEAWAY BOX

The takeaway box of the café is inspired by journal notebooks. It is designed to imitate the appearance and features of a journal, consisting the collage style of journal as its cover. It opens and closes exactly like a journal which is done by the addition of an elastic notebook closure to keep it intact.

ENVELOPE TAKEAWAY BAG

Takeaway bags are used to carry smaller food items to bring with you. The café’s takeaway bags are inspired by the ‘pen-pal’ component in the journalling community. Some journalers are pen-pals and exchange things such as letters, stationery items and other additional items which is sent through inside envelopes. Therefore, consecutively, the creation of an envelope inspired takeaway bag came to be.

Menu ʕ•ᴥ•ʔ

Similar to the journal takeaway box, the menu is also inspired by a journal. It’s designed to look like an actual journal where the pages inside consists of the menu in a collage style journal spreads that are heavily decorated with stickers, drawings, etc.

posters ʕ•ᴥ•ʔ

staff uniform ʕ•ᴥ•ʔ

would also be available for purchase <3

merchandise ʕ•ᴥ•ʔ

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Project Showreel ʕ•ᴥ•ʔ

VIEW ON BEHANCE <3

Francis Gabriel Roque Torres

A current student at Queensland University of Technology taking a Bachelor of Design in Visual Communication. Being in the design field, Francis possess numerous design skills under his belt with his specialty creating hand-drawn designs and illustrations. With his love of art, he is passionate about designing with intention and creating aesthetically pleasing designs with a good eye to include small and hidden details.