Project Concept
WoopWoop is a dynamic, user-driven camping and adventure app designed to simplify the process of planning your next outdoor experience. Tailored for Australian explorers, the app offers a platform where users can share reviews, photos, and comments about camping destinations. The feed is customised based on the user’s location and interests, making it easier to discover new spots, whether nearby or off the beaten track. A key feature of WoopWoop is its interactive map, which highlights both reviewed and undiscovered camping spots, allowing users to visualise their travel distances and make informed decisions.
WoopWoop also brings personalisation into the mix with custom profile pages. These include not only basic user details but also information about the user’s vehicles, camping/4WD experience, and content shared. This feature encourages users to connect over common interests, enhancing the app’s social dimension.
Targeted at young Australian males aged 18-30, WoopWoop is more than just an app, it’s a community. By offering genuine reviews from real users and supporting regional businesses, WoopWoop connects adventurers with hidden gems across Australia, fostering a deeper respect for the country’s diverse landscapes.
Project Context & Statement
Multiple sources have projected significant growth in the outdoor camping and caravanning industry. Statista anticipates an annual growth rate of 5.99%, with the market reaching $1.5 billion by 2029. Additionally, the camping sector is expected to see a 15.7% penetration rate, growing to 5.43 million users by 2029 (Statista, 2024).
This booming market highlights a clear need for innovative solutions that cater to the growing number of outdoor enthusiasts. WoopWoop is designed to meet this demand by offering a user-friendly platform that streamlines camping experiences while fostering community. By reducing competitive barriers and increasing convenience, WoopWoop directly addresses industry needs. My research confirms that WoopWoop aligns with the latest market data, ensuring it is not just relevant but essential in this expanding industry.
Brand Identity
After mass amounts of searching I found that the sans-serif font ‘Glacial Indifference’ represented my brand well. It’s nicely rounding and casual representing similar aesthetics to my logo and other branding material.
Interactive App
The app is the core component of WoopWoop, serving as the central hub for users to access all its efficient features. It will be available for free on all mobile devices, including smartphones and tablets. A high-fidelity app prototype was created using Figma, a powerful tool that enables the development of realistic, functional prototypes. As outlined earlier, the app features three main sections, which are explained in detail below.
Main Feed
This is the central page of the app where users can interact with other reviews/posts. Users will be able to click on the location to view it on the map, click on the image to enlarge it, click on the username to get more info on the poster, leave a comment on the post to gain more information or insight from the poster.
Map
This is the most interactive feature of the app. This page allows users to pinch and zoom on the map to discover different campsites and facilities. This in my opinion will be the most resourceful feature of the app allowing users to create filters on the type of locations and facilities they want to see to narrow down their search.
Custom Profile Page
On this page users will be able to customise each element to make their profile stand out. The key feature on this page is the vehicle section. In the 4WD industry its common to know what make and specifications a persons car is to know if a location may not suit their vehicle or it could be completely unrelated to camping where users may discuss modifications/issues with their make of vehicle. This creates another talking point in the app and will get conversations following.
Social Media Campaign
For the purposes of a high-fidelity mockup I have created an Instagram account to showcase WoopWoop’s Social Media Campaign. This will include a series of posts as well as a trial story post that can be promoted over Instagram and Facebook.
View Instagram Page Here
Billboard Advertisements
A billboard advertising the WoopWoop app is an effective marketing tool for reaching our target audience; young adults, predominantly males aged 18-30. Billboards are strategically placed along highways and high-traffic areas, often frequented by outdoor enthusiasts and travelers, aligning with our audience’s interests in camping and adventure.
Merchandise
Producing a merchandise line for WoopWoop offers multiple benefits, including increased brand recognition and free marketing. By featuring the WoopWoop logo and branding on items like shirts, beanies, stickers, and accessories, these products turn users into walking advertisements. When customers wear or use WoopWoop merchandise, it spreads awareness of the app to a wider audience without additional advertising costs.
View the Full project on behance
Behance Project
